The Jägermeister Gigant made its debut as a captivating showcase at the Parookaville Festival in 2022.

On behalf and in close cooperation with our fellow agency Pacific Entertainment Media GmbH, we crafted the creative concept, handled the artist booking for three exciting days of the festival, and ensured seamless project management for the showbolt activation, which brought lots of fun and engaging moments for the festival goers and the brand.

At the 2022 Parookaville festival, Jägermeister's presence was unforgettable. With 2,500 fellow festival-goers enjoying the mesmerizing Glambot experience, witnessing over 1,000 videos recorded by the Shotbot, joining in with thousands of dancers on the pulsating dance floors, and hearing nothing but positive comments about the brand, it truly stood out and shone bright amidst the competition.

We booked over 40 top level diverse electronic music acts and created the Jägermeister Gigant as an own stage of Parookaville Festival with artists such as: Eskei83, Jennifer Cardini, Gerd Janson, Dj Holographic, Patrick Mason, Lovra, Pretty Pink, Digitalism, and many more.

It was an incredible opportunity to bring the Jägermeister Gigant to life and create an unforgettable experience for festival-goers.